About me

satuadam about

Hi there! Let me introduce myself…

My name is Satu Adam. In Finnish language my name means fairytale – and this is a bit like my spirit: a little dreamy, too optimistic and always one foot in the air. However, I am also determined and a hard worker. As I day time job I work as a journalist, teacher, stylist and clothing designer. I have created my own sustainable clothing brand called Helené Clothing.

satuadam about

Hi there and welcome! Let me introduce myself…

My name is Satu Adam. In Finnish language my name means fairytale – and this is a bit like my spirit: a little dreamy, too optimistic and always one foot in the air. However, I am also determined and a hard worker. As I day time job I work as a journalist, teacher, stylist and clothing designer. I have created my own sustainable clothing brand called Helené Clothing.

I married a Frenchman seven years ago, and now I am mother of two children. We have lived in Paris, in Barcelona region, In Helsinki and now in a little village called Fiskars in Southern Finland. And finally I can say, that we have founded our spot (for an instant, I think).

I love writing (yep, I try to write my own autofictional novel, too) and literature. I am a passionate reader. My favorite authors are Rachel Cusk and Virginia Woolf.

Also, I am a really visual person. I like to dress up and express my personality through (slow) fashion. Ok, I do love fashion in a sustainable way. I like to write about sustainable and the circle of fashion.

Thinks I love: slow mornings, chocolate, cats, alpacas, four season, dancing, yoga, walking in a forest, fashion magazines, Twin Peaks tv serie and Take That (90’s boy band, yes, always a fan).

So now you know a little bit about me. I share more my thoughts and lifestyle on my blog & Instagram 

Welcome!

xx

Satu